Zuckerberg Doesn’t Get It

by on May.24, 2010, under general

From his Op/Ed in WaPo today:

The biggest message we have heard recently is that people want easier control over their information. Simply put, many of you thought our controls were too complex. Our intention was to give you lots of granular controls; but that may not have been what many of you wanted. We just missed the mark.

We have also heard that some people don’t understand how their personal information is used and worry that it is shared in ways they don’t want. I’d like to clear that up now. Many people choose to make some of their information visible to everyone so people they know can find them on Facebook. We already offer controls to limit the visibility of that information and we intend to make them even stronger.

Here are the principles under which Facebook operates:

– You have control over how your information is shared.

– We do not share your personal information with people or services you don’t want.

– We do not give advertisers access to your personal information.

– We do not and never will sell any of your information to anyone.

– We will always keep Facebook a free service for everyone.

This is garbage. Facebook designs a confusing environment, intentionally removes the ability of users to make certain information private, and uses the power of the default to shoehorn users into “Instant Personalization” and other expansive programs – and then responds with a wide-eyed, “who, us?” denial and misleading protestations of innocence and earnestness.

These are crocodile tears.

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